Communications Campaign for an Aftershave Essay -- Business Management

Communications Campaign for an Afters pee I have been requested to produce a communications campaign for myaftershave called Blizz, created by Lacoste, with a calculate of300,000. The things I need to include ar an explanation of theimportance of advertising and public relations to a business, anexplanation of advertising media and their advantages anddisadvantages, discussion of the reason businesses practise publicrelations and the tools employ in the public relations and a list of theconsists on a communication campaign.My target audience for my blizz fragrance are businessmen aged 30 andon words. There interests are in business investments and buying poshexpensive goods.The Blizz fragrance provide be campaigned on national television and atdepartment stores such as House of Frasier, Beatties and Debenhams.Young women going around the store giving testers out to the publicwill advertise the fragrance. Im going to make my advert interestingand classy so it will appeals to the all business men, the advert will commemorate all ranges of business men buying the Blizz fragrance form houseof Frasier. The language in the advert will be in posh position andein truth body will be wearing suits, the women in the advert will fall inlove with the men once they brought the fragrance. The colours used inmy advert are going to suttle and eye catching.Research shows that advertising in mens grooming books andmagazine, the idea of virility and masculinity is something verydifferent today. More attention is paid to the body and sensuality iscon grimacered and asset, not something to be hidden. Mens fashions havealso changed, becoming more colourful, vary and seductive, allfactor which explain the boom in mens fragrances, which nowrepresents an astonishing one third of the turnover of the variousfragrance companies. The anthropoid market is here to stay and theexperimental fragrances, such as Davidoffs Cool Water (fruity, floralnotes), and New West by ARAMs (salty, re freshing notes) havecapitalized on this new openness in male fragrances.When I searched the web for commercial production, lots of namescame up and I wasnt really authoritative which to trust and which I couldnttrust. After a lot of clicking the main results, I decided to switchover to the sponsored results, which on Google appear on the rightside of the page in little boxes.I found that the fi... ...newspapers prompting a certain product or a business.Sponsorship- sponsorship is when an organisation uses their product tosponsor person or something for example when ITV uses Cadburyschocolates to sponsor Coronation Street.In house magazine- this is when an organisation uses a magazine topromote their product thin in their company.Corporate motion-picture show this is when an organisation sets out an image toattract a certain type of consumers for their product.Local Environment Projects- this is when the organisation promotestheir product in their local environment to get wind what the public thinksabout their product. The reason businesses use public relations is to- Create strong community relations Be aware of there social province Persuading customers to by there products or services Explain customers legal rights.The tools that I would use for public relations are -Press releases- I would get the press to promote my Blizz fragrance ina newspaper for example the Daily Mail.Local environment projects- I would use this project by going to themarkets and giving out free samples of my fragrance to the members ofthe public to see what they think of it.