New Products :: essays research papers

Chapter 1Intuition has no place in the scientific operate of sore produce- FalseMajor obstacle of innovation is fear of change and certainty it brings- truthfulStrategy and the identification is the first stage- TrueBasic undertaking of a business is consumer satisfaction / profit impudentlyness of a intersection point is de terminationined by consumerProduct includes All of the aboveShort Answer1)What is a new product and who decides if a product is new?a.Good or service that is perceived b the target market as different and better than others- the consumer decides if the product is new. When the product has sold enough, made enough profit, established a strong toehold in a new market, and effectively thwarted a particular competitor.Chapter 2 bare-assed product development process ends at the evaluation process- TrueBest ideation comes from identifying problems for business and consumers - TrueComprehensive business analysis emphasizes profitability- TrueBenchmarking as guid elines TrueEvery new product starts out as a conceptThe development phase is concerned with all of the aboveImportant consideration with product development must be the consumer 1)Why must the marketing departments new product efforts be supported by the firms corporate strategy?a.Make sure the product fits the companys mission- make sure they are going in the same directionChapter 3Platform concept cannot be used successfully with services or brands- FalsePIC - allows delegation, permits financing, and calls for personal assignments- TrueCore compacies serve as a logical starting point- TrueTechnology is the single most important factor in new product development- FalseGoals are long term targets, objectives are short term TrueThe PIC should flow from and be consistent with mission statementMcDonalds uses golden arches in order to add tangiblenessPIC utilizes all the following except employment policies Which of the following categories would a firm want to dominant its portfolio - pearls1)Whats the purpose and value of product course of study planning?Chapter 4Common thread in providing a unique safe environment where criticism is not allowed- TNew product and comes into being when its successful- TrueTechnology is always a starting point for new product- FalseAn inventor tends to be all of the aboveNew product is born when successful in the market placeMarketing perspective, new product development efforts should be begin- benefitUseful development in user orientated ideation involves identifying lead users1)Who are lead users and why are they important?a.Out in front, trendsetters- at the leading edge of the trend, have the trump understanding of the problems faced, and expect to gain significantly from solutions to those problems.